What Are SMART questions ?

 

Examples of SMART questions

What features do people look for when buying a new car ?

• Specific: Does the question focus on a particular car feature?
• Measurable: Does the question include a feature rating system?
• Action-oriented: Does the question influence creation of different or new feature packages?
• Relevant: Does the question identify which features make or break a potential car purchase?
• Time-bound: Does the question validate data on the most popular features from the last three years?

Questions should be open-ended. This is the best way to get responses that will help you accurately qualify or disqualify potential solutions to your specific problem. So, based on the thought process, possible SMART questions might be:

• On a scale of 1-10 (with 10 being the most important) how important is your car having four-wheel drive?
• What are the top five features you would like to see in a car package?
• What features, if included with four-wheel drive, would make you more inclined to buy the car?
• How much more would you pay for a car with four-wheel drive?
• Has four-wheel drive become more or less popular in the last three years?